Eric was an excellent cook and so decided to present a speech on "The American Art of Barbecue" to his Japanese audience. He was quite flamboyant with a chef's outfit, broad gestures, booming voice, and having an actual grill for the presentation. His audience did not seem to appreciate his speech. What could be the problem?

Eric was an excellent cook and so decided to present a speech on "The American Art of Barbecue" to his Japanese audience. He was quite flamboyant with a chef's outfit, broad gestures, booming voice, and having an actual grill for the presentation. His audience did not seem to appreciate his speech. What could be the problem?







A) Eric didn't realize that the Japanese only approve of chefs of Asian cuisine, like the Iron Chef.
B) Eric didn't realize that the Japanese don't like barbecue because most of their foods are steamed, not grilled.
C) Eric didn't realize that the Japanese are a high-context culture and consider his speech overdone.
D) Eric didn't realize that his ideas were ethnocentric and offended he his Japanese audience.







Answer: C


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